Sinnovator Buying Guide: The UK's Premium Silicone Dildo Maker

Sinnovator is a UK-based silicone dildo manufacturer with a following that extends well beyond the UK. Their products are handmade in platinum silicone, available in an extensive range of shapes and colour combinations, and priced in the mid-to-premium range. If you're considering a Sinnovator purchase, here's what to know.

What Makes Sinnovator Different

UK-made in platinum silicone — platinum (or platinum-cured) silicone is the highest quality formulation available for sex toys. It's completely non-porous, free from harmful byproducts, odourless, and extremely durable. Sinnovator uses this throughout their range.

Handmade and poured to order — like Bad Dragon, Sinnovator products are typically made after ordering rather than warehoused as stock. This means some wait time (typically 2–6 weeks depending on current queue length), but it also means the products can be customised.

Extensive customisation options — colour choices range from solid to complex multi-colour pours with marbling effects. You select your colour scheme at the time of ordering, and the result is a unique piece. This is a significant part of the appeal for many buyers.

The Sizing System

Sinnovator uses Small, Medium, and Large sizing for most of their products, with specific dimensions published for each product and size combination. These aren't industry standard sizes — each product's S/M/L corresponds to specific measurements published on their website, so you need to check the actual dimensions for each toy rather than assuming S/M/L means the same across the range.

The typical Small is accessible for many beginners on the larger fantasy spectrum; Medium is a step up that requires more experience; Large is for experienced users who specifically seek significant dimensions.

Firmness Options

Most Sinnovator products are available in multiple firmness options:

Regular (medium-firm) — the standard and most popular choice. Good balance of firmness and comfort, holds shape during use.

Soft — more giving and flexible, more comfortable for larger dimensions, delivers less direct pressure.

Split firmness — a firmer inner core with a softer outer layer, similar in concept to dual-density silicone. Provides both the structural feel of a firmer toy and the more forgiving outer texture.

Sinnovator publishes their firmness descriptions; reading them helps choose appropriately for your use case.

Their Signature Designs

Without naming every product (the range changes over time), Sinnovator is particularly known for a few design approaches:

Anatomical and semi-realistic designs — curved, somewhat anatomical shapes that sit between realistic and abstract. Their offerings in this range are popular for G-spot and P-spot use.

Fantasy designs — creature-inspired designs including tentacle, alien, and other non-realistic forms. Comparable in concept to Bad Dragon but with different specific designs and an independent aesthetic.

Plug designs — a range of butt plugs including graduated training sets and larger statement pieces.

How to Buy

Sinnovator sells directly through their own website. Custom colour pours require lead time; in-stock items (when available) ship more quickly. Payment is typically taken at time of order.

The website includes detailed dimension tables for each product and size — always check these before ordering rather than relying on the S/M/L size names alone.

Sinnovator vs Bad Dragon

Both produce premium platinum silicone fantasy-adjacent toys. Key differences: Sinnovator is UK-based (faster, cheaper shipping for European buyers; no customs complications within the UK), their colour palette and design aesthetic differ from Bad Dragon's, and they offer comparable quality at a somewhat different price point. Neither is objectively better; the right choice depends on which designs appeal to you.

See also: Sinnovator vs Bad Dragon, What 'Body-Safe' Actually Means, Fantasy Dildo Guide for Beginners